Creative Folkestone Book Festival: The Shape of Things to Come took place from Friday 18 - Sunday 27 November 2022. I developed the identity for the Festival starting from June of the same year. Designed elements included a 26 page event programme, digital assets, wayfinding and stage design. The design system is based off of the core themes of the Festival; connecting people, balancing and contrasting opinions, and stretching the truth. The stretched type plays on these ideas and the animated shapes each represent one core value.
I designed the print, wayfinding, marketing materials and social assets. To strenghten the identity, I worked closely with a motion and sound designer to inject energy into the Festival through movement and sound.
![](https://freight.cargo.site/t/original/i/45379dec622e5c1853c53903fc1d569b96ddc32f6228718cf56545c8b993cfb9/motion-gif.gif)
Kinetic type animations injecting some energy into the identity
Motion design by Michael Morton
![](https://freight.cargo.site/t/original/i/80a6cf2f8243820bf9c0b20e51e6490a9d15acd65da7084ba17b0879b35d09f3/FB_2022_Day_1-98.jpg)
![](https://freight.cargo.site/t/original/i/05d166ae913156be42e4a69e724dbf0741a4b7323d8835682b57b2c3d6880812/FB_2022_Day_1-34.jpg)
![](https://freight.cargo.site/t/original/i/a9a63f9c425d8d5e4abb8e9f6da0f5d9f9e7e1be090fb549eb0327e7fa44f4ef/FB_2022_Day_2-119.jpg)
![](https://freight.cargo.site/t/original/i/4acb694a5efe66a6e1bf278a293d5731878d988f23e45b2f558a386ef5117a0e/FB_2022_Day_1-149.jpg)
Folkestone Book Festival stage design
Lighting by Joel Francis
![](https://freight.cargo.site/t/original/i/72cfe02e3bf7275489fc5c751c212cbf9a9c5202b849d5b11148e86836b8cc9e/Less-border.gif)
![](https://freight.cargo.site/t/original/i/c1c9394ef3c0a453ded23eb5a738390bf32e41d3a1274b6b836d5c81e76ee43a/Insta-rendr2.png)
![](https://freight.cargo.site/t/original/i/0bf9c49644fa0581524bc02fd228e8380cc8025ff8fc9b95434b78d4f71dd8c4/Insta-rendr3.png)
![](https://freight.cargo.site/t/original/i/51f8084783c0daefa644dbd71837a6aa182f5015ada1c297612227ee95dae11a/Insta-rendr5.png)
![](https://freight.cargo.site/t/original/i/80aa8e1ecce77e00ee6a355a1cdc83ea4b1fa4c6180dd217ec9379cc918ef851/Insta-rendr.png)
![](https://freight.cargo.site/t/original/i/f7ccd6ff1a80f204bad46ca9770cf341f21a1842a1e99f506de7b83ea7b63870/Insta-rendr4.png)
110mm x 210mm
28 page publication
Loop stich
![](https://freight.cargo.site/t/original/i/cab046e718b746de599aff8d593f535e6454fbcb3110791db57bb545b645e878/FB_2022_Day_2-34.jpg)
Eight panel full programme bus stop
![](https://freight.cargo.site/t/original/i/cff76b0dfeaa61b90486fb30c64c69e81d1b65dbcb9b711d44081a6c2ded1601/brown.gif)
![](https://freight.cargo.site/t/original/i/4f46fc6ded7237ecd36a326097eaa33ec44cbbcace35a288ab002f9aee4ef4e3/static.png)
![](https://freight.cargo.site/t/original/i/e08030ed442a55399c561e3a0632abf4b497605ac6596fbc538dc3aa8afaf47f/green.gif)
Animated foyer screens
1920px x 1080px
![](https://freight.cargo.site/t/original/i/6d7d640b39870dda59028a58afc1f2527c01d3527e170b5ce2b047d757ee1563/FB_2022_Day_1-141.jpg)
Table with Festival programme
200cm x 100cm - Install by Sign Graphics
Event photography by Matt Rowe